Our “a la carte” services

Market Analysis

We’ll look at the size and growth of the industry as well as any important trends to watch out for.
We’ll also survey the competition and determine where your product fits. We’ll wrap things up by identifying any opportunities which might be compelling.
Customer Research

We’ll look at your target audience broadly and for existing companies, we’ll find our what we can from your customers.
If surveys or customer interviews are necessary, we’ll facilitate those. We can also provide user journeys and customer personas as needed.
Product Strategy

Based on the research, we’ll develop a list of target features and benefits for the product.
We’ll then survey competitive as well as non-related products to gather inspiration and create an aesthetic POV.
The final step here is to create a thorough design brief.
Design

The first steps here are not always linear, but involve ideation, iteration and concept evaluation..
For digital products, the deliverable is usually wire frames and mock ups.
For physical products, we’ll deliver renderings and technical drawings.

Selected Projects

During COVID19, The American Psychological Association reported an increase in patients in every race, ethnicity and age…some groups reporting increases as large as 42%.
Therapists were forced to quickly adapt from in-person sessions to online sessions. However, the most popular online meeting tools did not facilitate their needs as therapists.
Develop a virtual meeting platform with tools therapists rely on for their sessions (e.g. notes, whiteboard, timer, etc.).

The global lighting market size was $118.33 billion in 2019 and is projected to reach $163.72 billion by 2027, exhibiting a CAGR of 4.3%.
Millennials who enjoy DIY projects.
Create a lighting fixture which takes inspiration from the natural world, which can be shipped in a small container and be assembled on site by untrained customers.

Younger consumers are increasingly comfortable interacting with digital assistants.
There is not an A.I.-based digital assistant for weight loss on the market.
Create a supportive, motivational digital assistant to help people who want to lose weight.

Company’s website is under-performing industry benchmarks. Sessions per user are 50% of the average. Pages per session are 36% lower than the average. Yet the number of visitors who use the desktop version of the site is 78% vs. the average of 33.4%
Client and employee interviews revealed that the website felt very generic (one client referred to the site as a “random stock photo generator”) and did not show the true personality of the company, which was its best selling feature.
Develop a site which retains the focus on eliciting trust from potential clients and employees, while at the same time improves critical metrics and showcases the personality of the company, the culture and the employees.

The global lighting market size was $118.33 billion in 2019 and is projected to reach $163.72 billion by 2027, exhibiting a CAGR of 4.3%.
Creative professionals
Create a work lighting fixture which is modular and playful and allows the consumer to become the final designer.

According to AutoTrader, “nearly every new car is now available with black wheels, or at least a design with a dark gray finish.”
Early school-age children, mostly (though not exclusively) boys.
Create a “blackout package” wooden toy car with figure.

According to McKinsey & Co., the two sectors of the US workforce which are growing are the service sector and what urbanist and professor Richard Florida call “the creative class.”
People in creative professions need to stay on top of news, trends and events in their fields. But it’s difficult to find a tailored feed which has access to the information they need and which they control (vs. algorithms on social media).
Create an A.I.-based feed of news articles and content which is relevant to an individual’s needs and gets smarter with time about what is valuable to them.

The science, technology, engineering, and mathematics (STEM) toys market size is expected to grow by USD 964.09 million from 2020 to 2025. In addition, the growth momentum of the market will accelerate at a CAGR of 5%.
Early school-age children who engage in Later Representational block play. In this stage of block play children create more complex structures with intricate details which represent things (buildings) they see in the real world.
Create a system of wooden blocks in which pieces can be used in different ways to represent the real world and which promote STEM thinking.

Americans love affair with modern homes is still going strong. According to a 2021 Real Estate Trend Report done by Opendoor, 40% of Gen X and Millennials are looking for modern homes for sale.
Millennials who love modern design and have young children at home.
Create a dollhouse with a modern style.

Natural Language Processing technology combined with trained chat models (e.g. ChatGPT) make it possible to summarize long conversations instantly.
Anyone who needs to summarize long conversations (media and academic professionals for example) would benefit from this technology.
We created an MVP interface which allows the user to start the conversation analysis and copy and paste the summary.

According to a longitudinal study, there are roughly 7 million children in the US who are picky eaters at any given time.
We partnered with researchers from Harvard university to develop a digital platform which helps parents administer the treatment protocols for picky eaters.
We quickly developed an MVP UI and branding which delivered the core elements of the protocol for parents.

The luxury handbag market is $86.3 billion. Growth in the sector is coming from 1) Chinese consumers 2) tech-driven wealth 3) Gen Z and Millennials and 4) young men known as HENRY’s (high-income-not-rich-yet).
The company caters to stylish professionals with a creative bent.
They crave uniqueness and love individuality. They make their living with a laptop. And they’re more than a little preppy, but with a modern edge.
Create a series of work bags which communicate creativity, are highly functional and high quality.

Market Analysis